Freedom Strength & Fitness · Branding Project
VISUAL IDENTITY DESIGN · SOCIAL MEDIA DESIGN · MERCHANDISING
W3IRD Studio is a family business born from the constant pursuit of personal satisfaction and success through the creative field of printing and product and textile sublimation.
Visual Identity Design First Approach
Freedom is a state of mind and a place for people of all levels, so the focus of this visual identity was to create a logo that represents strength and resilience. We drew inspiration from the flight of a phoenix, a character symbolized in many cultures as a representation of rebirth—letting go of a part of ourselves to give rise to a stronger, freer version of ourselves.
Logotype
Social Media Design
Freedom's presence on social media was represented with bright colors, such as red symbolizing passion, paired with the secondary colors blue and black. These were complemented by the graphics and typography chosen for the brand.
