Jacamar · Social Media Design
SOCIAL MEDIA DESIGN · COLLABORATION x Estudio Murmura
"Jacamar" is a fashion boutique inspired by the natural beauty surrounding Río Lagartos. Its name comes from a bird that visits the region during certain seasons of the year, known as the "Jacamar." This iconic bird symbolizes freedom and a deep connection to its environment, reflected in its graceful flight and adaptability to the surrounding nature.
About Jacamar…
The clothing designs are conceptualized to embody this connection, featuring collections inspired by the changing seasons and the natural behavior of the environment. Some pieces remain permanent, symbolizing elements rooted in the earth, while others are available for a limited time, echoing the migration of these creatures as they journey to new destinations. At "Jacamar," each garment tells a story of freedom, adaptability, and natural beauty.