W3IRD Studio · Branding Project
NAMING · VISUAL IDENTITY DESIGN · ILLUSTRATION · EDITORIAL DESIGN · MERCHANDISING
W3IRD Studio is a family business born from the constant pursuit of personal satisfaction and success through the creative field of printing and product and textile sublimation.
Naming
Starting with the name proposal W3IRD Studio, the idea plays with the number 3, symbolizing the three siblings who make up this business, each bringing their own experience in their respective fields: business, creativity, and finance.
Additionally, the name conveys a fun tone for the brand, as this type of business often encounters a large variety of peculiar and memorable customer orders, which contribute to shaping the brand's slogan.
We make, design, and print your ideas—no matter how weird they are.
Visual Identity Design First Approach
The development of the visual identity focused on giving the brand a fun and fresh tone, with illustrations that complement the proposed logo. This included creating a character that brings the brand's essence to life, using a bright color palette and varied sans-serif Roc Grotesk typography to enhance the versatility offered in their printing and sublimation services.
